Artisan Core Co.
#1 Chalk Marker Brand on Amazon
42%
Market Share
Of the Amazon chalk marker market
#1
Amazon Ranking
Best-selling chalk marker brand
30%
Revenue Growth
Revenue growth since acquisition
25+
Team Size
Team members and growing
The Story
Artisan Core Co. was formed to acquire a growing chalk marker brand with strong Amazon traction that needed strategic leadership and operational discipline to reach its full potential. PGC identified the opportunity to establish Artisan Core Co.
Under veteran-led operations, the team implemented disciplined inventory management, expanded the product line, brought in new technology, streamlined the warehouse, optimized Amazon advertising strategy, and expanded B2B wholesale channels with major retailers. The result: 30% revenue growth and a dominant 42% market share in the chalk marker category.
Today, Artisan Core operates the #1 best-selling chalk marker brand on Amazon and is expanding its current retail partnerships to be in all their stores nationwide, while also opening new major retail partnerships — a testament to what happens when you combine a great product with mission-driven veteran leadership.
Revenue Channels
A diversified multi-channel strategy.
55%
Amazon
40%
B2B Wholesale
5%
Direct-to-Consumer
Veteran Impact
The success of Artisan Core Co. is a direct result of veteran-led operational excellence. Our veteran operators brought military-grade discipline to supply chain management, team building, and strategic execution.
Key veteran contributions include:
- Restructured supply chain operations, reducing lead times
- Built and trained a 25+ person team with military-inspired culture
- Expanded current major retail at TJ Maxx, Marshalls, Hobby Lobby, Michaels — and continuing to grow more
- Streamlined, systematized, and grew B2C sales on multimedia channels
42%
Market Share
Dominating the chalk marker category on the world's largest marketplace.
Invest in Mission-Driven Growth
Artisan Core Co. is just the beginning. Join PGC and invest in veteran-led businesses with proven growth potential.