Portfolio Case Study

    Artisan Core Co.

    #1 Chalk Marker Brand on Amazon

    A 100% wholly owned subsidiary of Patriot Growth Capital

    42%

    Market Share

    Of the Amazon chalk marker market

    #1

    Amazon Ranking

    Best-selling chalk marker brand

    3x

    Revenue Growth

    Revenue growth since acquisition

    25+

    Team Size

    Team members and growing

    The Story

    Artisan Core Co. was formed to acquire a growing chalk marker brand with strong Amazon traction that needed strategic leadership and operational discipline to reach its full potential. PGC identified the opportunity and established Artisan Core Co. as a 100% wholly owned subsidiary of Patriot Growth Capital.

    Under veteran-led operations, the team implemented disciplined inventory management, expanded the product line, optimized Amazon advertising strategy, and built out B2B wholesale channels with major retailers. The result: 3x revenue growth and a dominant 42% market share in the chalk marker category.

    Today, Artisan Core Co. operates the #1 best-selling chalk marker brand on Amazon and is expanding into major retail partnerships — a testament to what happens when you combine a great product with mission-driven veteran leadership.

    Revenue Channels

    A diversified multi-channel strategy.

    55%

    Amazon

    40%

    B2B Wholesale

    5%

    Direct-to-Consumer

    Veteran Impact

    The success of Artisan Core Co. is a direct result of veteran-led operational excellence. Our veteran operators brought military-grade discipline to supply chain management, team building, and strategic execution.

    Key veteran contributions include:

    • Restructured supply chain operations, reducing lead times by 40%
    • Built and trained a 25+ person team with military-inspired culture
    • Expanded product line from 3 to 12+ SKUs
    • Expanded into major retail: TJ Maxx, Marshalls, Hobby Lobby, Michaels
    • Built B2B wholesale channel driving 40% of total revenue

    42%

    Market Share

    Dominating the chalk marker category on the world's largest marketplace.

    Invest in Mission-Driven Growth

    Artisan Core Co. is just the beginning. Join PGC and invest in veteran-led businesses with proven growth potential.